Our Promotion Strategies include three different activities:

1.    The Organization of a launch event in the form of :

·       guided tasting in the permanent rooms for promoation and sales located inside important trade centeres, asuc as:

A.   Solana – Chao Yang District, opened in May 2008, this centre is becoming one of the trendiest resorts in Beijing in the fashion and luxury branches.

B.    Yansha (Lufthansa Center), Chao Yang district, trade centre located in the business district and in the area hosting the Consulates, very close to important 5-star hotels.

·       Gala dinner during which the operators of the sector (responsible for the sale organization of trade centres, responsible for distribution, journalists of national daily newspapers and specialized press, government executives).

·       Cultural events organized with InCina cultural association and other Chinese and Italian associations.

2.    Communication through:

·     Press release

·     Press conference

·     tv presentation

3.    Tasting of the product to promote for a period of three or six months in our permanent promotion and sales room. During this period the customers will receive the questionnaire aimed at supplying information about the product in terms of acceptance of the taste, packaging, perceived quality- price effectiveness.

4.   Organization of in loco tasting events

5.   Realization of specific corners

6.   "interventions of journalists and press"